PBS. Creating programs and unique storytelling since 1969.

PBS launched a groundbreaking moment with the premiere of Mercy Street, their first original series in over a decade. This captivating civil war drama boasted a stellar cast, including Josh Radnor, Mary Elizabeth Winstead, AnnaSophia Robb, and Gary Cole.

To promote the series, our campaign delved into engaging storytelling through shareable graphics. From enticing countdown images to captivating talent-focused visuals, we transported viewers to the 1800s with intriguing historical facts aligned with each week's episode. The campaign's vibrant essence was encapsulated by the hashtag #MercyStreetPBS, creating an interactive and immersive experience for our audience.