Freeform
As Manager of Social Media and Digital Partnerships at Freeform, I have had the privilege of overseeing successful releases and branded campaigns for original series programming.
Campaigns include:
grown-ish
Everything’s Trash
Love Trip: Paris
Praise Petey
31 Night’s of Halloween
grown-ish
I spearheaded the launch of the 5th and 6th season of grown-ish, skillfully managing the transition of characters within the -ish universe and effectively translating it to social media.
I maximized talent involvement through innovative social collaborations and strategic partnerships, such as our collage video edits and Fred Stauffer pieces, both of which generated over 5 million views collectively, employing fresh and “out-of-the-box” formats.
31 Night’s of Halloween
Led the highly successful 31 Nights of Halloween campaign, creating an annual line-up digital poster that achieved a remarkable 11 million impressions, surpassing previous years’ engagement metrics.
As part of this campaign, I expedited a creator campaign that touched multiple facets, including cooking, DIY, makeup, costume, and cosplay. These short-form videos became our highest performing content that year, reaching a collective 1.1 million views and garnering over 150k engagements (likes, shares, saves, comments).
