A woman owned beauty brand that promotes beauty + body essentials created to help women take care, not time. With efficient, vegan and cruelty free products, Alleyoop allows women to make their beauty routine simple and effective.
The social and creative assets included UGC content, promo shots, lifestyle images and pop culture memes that related to the demographic.
Alleyoop
Beauty that allows you to take care, not time.
Alleyoop The Vote
A campaign centered around the 2020 Presidential Election.
We created a movement behind the statistic; 53% of non-voters in the last election were women. Our intention was to create a movement and change this statistic. We promoted voter registration and offered every registered voter a free product of their choosing. We used social media to spread this message and leverage the hashtag #WontBe53 by providing key voter information to users.
